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The web site texasjets.com had the following in the site, "We provide our customers peace of mind through." We saw that the webpage stated " Business jets acquisitions made simple through experience and commitment." It also said " The knowledge your jet aircraft broker is handling your aircraft sales with expertise. Much has been written about fractional ownership over the last year. Few subjects in aviation have produced as Much polarization and strong feeling in the aviation community, pro and con, over a method of use of business aircraft." The header had lear jet as the highest ranking optimized keyword. This keyword is followed by airplane charter, airplane for sale, and aircraft sales which isn't as urgent as lear jet. The other words texasjets.com used was charter aircraft. used aircraft is included but could not be understood by web engines.